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Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops
Florelle – Seamless Balconette Bra for Wide-Neck Tops

Florelle – Seamless Balconette Bra for Wide-Neck Tops

Regular price $69.98 $32.95 Sale price
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UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies within the United States, such as UPS.

You can return your clothes or shoes to us at any time within 30 days. Please contact our customer service team to ensure that this process runs smoothly and quickly!

Your low, wide-neck tops finally have a bra

You know the moment. You pull on your favorite square-neck top — and your bra strap shows. Again.

The Florelle bra was built to fix that.

The wide-set straps sit lower and further apart, so they hide under deep necklines and wide cuts.

Soft, seamless, and ready to wear right out of the box.

Loved by over 92,000 women with tricky necklines

✓ Straps that finally stay hidden
The wide-set straps sit lower than most necklines. Square-neck, scoop-neck, low-cut — no more peek.

✓ Soft support, no dig
The underwire lifts without poking. Unlined cups stay smooth all day.

✓ Disappears under fitted tees
The seamless edges and low-profile back leave zero outlines under thin fabric.

✓ All-day comfort in 2x softer fabric
Wider straps spread the weight. No shoulder pinch by 3 PM.

What you get today

  • Florelle seamless balconette bra
  • Wide-set straps designed to hide under low and wide necklines
  • Soft underwire support with unlined breathable cups
  • Ready to wear — no break-in needed
  • Free tracked shipping
  • 30-day at-home trial

Seasonal production run — once this batch sells out, restock pricing may change.

Grab yours while this batch is still in stock — limited-time offer.

30-day comfort trial
Try Florelle at home for 30 days. If it doesn't feel comfortable, wear well, or perform as described in daily use, return it for a full refund.


Frequently asked questions

Will it really stay hidden under square-neck tops?
Yes. The straps are set wider and lower than a standard bra, so they sit beneath most square, scoop, and wide necklines. We recommend trying it with your trickiest top first.

Is the underwire comfortable?
The underwire is soft and flexible. It lifts and shapes without the dig you might expect from older underwire bras.

Does it work for larger cup sizes?
Yes. It's available up to 44D and the wide straps actually help spread weight across the shoulders, so it's often more comfortable than narrow-strap styles. 

Can I machine wash it?
Yes — cold wash on a gentle cycle inside a mesh laundry bag is best. Air dry to keep the shape.

Specifications

  • Size: Available in 32B–44D (see size chart)
  • Material: Soft seamless polyester blend with light stretch
  • Closure: Adjustable straps, hook-and-eye back

How to wash

  • Machine wash cold in a mesh bag
  • Do not bleach
  • Air dry to keep the shape

🎉20th Anniversary Sale!🎉

Our brand is turning 20, and we’re celebrating BIG!

For the next 24 hours only, we’re giving you massive anniversary discounts!

Up to 80% OFF – Today Only!

As promised to our loyal community, this is the moment you’ve been waiting for.

But hurry: if you can still add it to your cart, it’s in stock — once it’s sold out, it’s gone for good!

Don’t wait — This sale ends today!

Trusted by Thousands of Happy Customers

Such a beautiful piece! It fits perfectly and looks exactly like the photos. I’ve already received so many compliments.

Olivia T.

First received the wrong size, but I emailed their support team and they immediately sent me a replacement. Great customer service and they made the whole process so easy.

Emily R.

I was a little hesitant ordering online, but I’m so glad I did. The fit is flattering and the material feels really nice. Absolutely love it!

Amanda L.

The dress is gorgeous and fits true to size. It’s elegant without being uncomfortable, which is exactly what I was looking for.

Sophia K.

Azura has quickly become one of my favorite places to shop. Everything feels stylish, comfortable, and well made. Highly recommend.

Denise C.

Shipping was faster than I expected, and everything arrived beautifully packaged. The quality exceeded my expectations for the price.

Patricia M.

FREE SHIPPING

We ship with UPS. Receive your order quickly at your home, and also for free!

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30 DAYS RETURN PERIOD

Didn't it fit? - No problem! You can always return or exchange. We offer a 30 day return or exchange policy.