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Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress
Florella – Watercolor Floral Summer Dress

Florella – Watercolor Floral Summer Dress

Regular price $89.99 $41.95 Sale price
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Only a few items left
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UPDATE: Due to overwhelming support during our 20th Anniversary Sale, only a few units remain at the current price.

All shipments are sent free of charge and with tracking via well-known and reliable shipping companies within the United States, such as UPS.

You can return your clothes or shoes to us at any time within 30 days. Please contact our customer service team to ensure that this process runs smoothly and quickly!

Throw it on and go

Some mornings, you just want one piece that does it all.

A dress that looks like you planned the whole outfit — but took you all of ten seconds.

The Florella is that dress. Bold, hand-painted-style watercolor blooms wrap the entire silhouette in color, so you look polished and put together without layering, tucking, or overthinking.

The loose, relaxed fit moves with you all day long. Soft on your skin. Easy on your schedule.

One of our most-saved summer styles this season

✓ Styled in seconds, not hours
One piece. No layering, no fussing, no second-guessing. Just slip it on and you're ready.

✓ Bold watercolor blooms that pop
The oversized floral print looks artistic and intentional — like something you'd pick from a boutique, not a basic catalog.

✓ Moves with you, never clings
The relaxed, slightly stretchy fit drapes around your body without squeezing or clinging. Comfort from morning to evening.

✓ Soft against your skin all day
Lightweight polyester that breathes in the heat and stays smooth — no itching, no sticking, no heaviness.

What you get today

  • Florella watercolor floral knee-length dress (1 piece)
  • Relaxed fit with cap sleeves and round neckline
  • Available in 3 colors: pink, blue, green
  • Sizes S through 3XL
  • Free tracked shipping
  • 30-day money-back guarantee

Seasonal print — once this batch is gone, this exact colorway may not return.

Add the Florella to your summer wardrobe today while it's still available.

30-day at-home trial
Try Florella at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.


Frequently asked questions

Is the fabric see-through?
No. The polyester is opaque and has enough weight to drape well without being sheer.

Does the print look the same in person as in the photos?
Yes — the watercolor floral pattern is digitally printed, so the colors come through vivid and clear.

Can I dress this up for an evening out?
Absolutely. Add a pair of wedges and some statement jewelry and it goes from daytime casual to dinner-ready.

How should I pick my size?
We recommend going one size up for the most comfortable, relaxed fit. Check the size chart below for exact measurements.

Specifications

  • Length: Knee-length (approx. 39–42 inches depending on size)
  • Material: Polyester (slightly stretchy)
  • Neckline: Round
  • Sleeves: Cap sleeves
  • Closure: Pullover (no zipper)
  • Print: Digital watercolor floral

How to wash

Machine wash cold with similar colors. Do not bleach. Hang dry or tumble dry on low.

🎉20th Anniversary Sale!🎉

Our brand is turning 20, and we’re celebrating BIG!

For the next 24 hours only, we’re giving you massive anniversary discounts!

Up to 80% OFF – Today Only!

As promised to our loyal community, this is the moment you’ve been waiting for.

But hurry: if you can still add it to your cart, it’s in stock — once it’s sold out, it’s gone for good!

Don’t wait — This sale ends today!

Trusted by Thousands of Happy Customers

Such a beautiful piece! It fits perfectly and looks exactly like the photos. I’ve already received so many compliments.

Olivia T.

First received the wrong size, but I emailed their support team and they immediately sent me a replacement. Great customer service and they made the whole process so easy.

Emily R.

I was a little hesitant ordering online, but I’m so glad I did. The fit is flattering and the material feels really nice. Absolutely love it!

Amanda L.

The dress is gorgeous and fits true to size. It’s elegant without being uncomfortable, which is exactly what I was looking for.

Sophia K.

Azura has quickly become one of my favorite places to shop. Everything feels stylish, comfortable, and well made. Highly recommend.

Denise C.

Shipping was faster than I expected, and everything arrived beautifully packaged. The quality exceeded my expectations for the price.

Patricia M.

FREE SHIPPING

We ship with UPS. Receive your order quickly at your home, and also for free!

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30 DAYS RETURN PERIOD

Didn't it fit? - No problem! You can always return or exchange. We offer a 30 day return or exchange policy.